Entrepreneurship: Owning Your Future, High School Edition 12/e


Provide students with the knowledge and skills necessary to begin and operate a business

Entrepreneurship: Owning Your Future provides a comprehensive guide to developing a business plan, with a strong financial focus. The text focuses on critical basic business skills such as communications, negotiating, business ethics, social responsibility, and goal setting. Students will understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. The units of this popular text walk students through the entrepreneurial process of ideation, business model validation, creation, operation, and growth.

Supports Professional and State Standards

  • NFTE (Network for Teaching Entrepreneurship) Entrepreneurial Mindset Characteristic Focus, National Entrepreneurship Standards, Common Career Technical Core Standards, and National Entrepreneurship Standards Career Competencies open each chapter and familiarize students with the professional and career best-practices aligned with chapter content. 
  • Career Competencies exercises call out content aligned to a National Entrepreneurship Standard that help promote career readiness in entrepreneurship.
  • One-click eText navigation to TEKS aligned content.  Quickly jump from the Texas Essential Knowledge and Skills standards (TEKS) directly to the content in the eText that fulfills that standard.

Numerous activities spur student engagement and provide hands-on practice and assessment opportunities for the 21st Century

Business Plan Creation

  • Each unit is aligned with a Big Idea in entrepreneurship with content arranged to support the business planning process.
  • Application to Business Planning exercises can be completed at the end of each chapter, and then transferred into the students' own business plan template.

Case Studies for Practice and Application

  • Entrepreneurial Investigation case study introduces students to the content in the chapter through a real-life example and Apply Your Knowledge checkpoints and Entrepreneurial Thinking Exercise activities provide opportunities to practice and apply chapter content.
  • Entrepreneurial Case Studies feature a real-life entrepreneur and demonstrates an application of chapter content, helps students identify behaviors associated with the NFTE Entrepreneurial Mindset, and models behavior that can help them find success beyond the classroom.
  • Eva's Edibles case study runs throughout the book and appears at the end of each unit, providing a concrete example for each section of the business plan that aligns with the chapter they just read. A Sample Business Canvas (Appendix A) and a Sample Business Plan (Appendix B) for Eva's Edibles are also included.

21st Century Skills Practice Throughout

  • Critical Thinking activities help students practice applying the content they have learned.
  • Extension Activities provide engaging activities to foster understanding of entrepreneurship and literacy and language arts skills.
  • Business Math and Business Ethics exercises provide students with opportunities to practice critical business-related skills in context.
  • Business In Your Community activities ask students to extend their learning from that unit by exploring and connecting with businesses in their own community.
  • The Information Technology unit features discuss various aspects of technology in simple-to-understand language.

Program Facts

Grants and Funding
  • Carl D. Perkins
State Pages