Entrepreneurship: Owning Your Future provides a comprehensive guide through the entrepreneurial journey, with a strong focus on developing the entrepreneurial mindset skills and behaviors necessary to be a successful entrepreneur.
The text focuses on critical business concepts such as opportunity recognition, lean market research, marketing communications, financial analysis, business planning, and goal setting. It can be used as a professional resource for anyone looking for an entrepreneurial career path or to prepare for the Certiport Entrepreneurship & Small Business certification exam.
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