For courses in introductory business. A conversational, question-and-answer approach to contemporary business Better Business introduces the business content students need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages students to come to class prepared to have better conversations. Unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus in on key topics in business. The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.

Coverage of important topics in business

• Real-life entrepreneurs, Chip and Jake, describe their business decisions to grow their company from a start-up into a global enterprise. These videos are available in the end-of-chapter Connecting Elements of Business section.
• Biz Chats help students connect the material with what’s going on in business today.
• On Target / Off the Mark sections illustrate positive and negative outcomes to a variety of business ventures related to the material.

Guide students’ learning

• Teasers at the beginning of each objective pique students’ interest in the material so that they’ll read on.
• A clear format communicates fundamental business concepts and then connects the various facets of business at the end of the chapter. 

New and updated features of this title Cutting-edge information and data

• NEW and UPDATED: Content, examples and applications showcase the latest data, events, and market trends, including new social media strategies and technologies, brand resilience post-COVID, crowd funding, and more.
• NEW: 25% of all end-of-chapter materials have been modified to focus on major economic shifts, changes in technologies, and ever-increasing globalization.

Resources that fuel classroom discussion

• NEW: Connecting the Elements of Business exercises facilitate conversations about how the material in a chapter relates to other components of business.
• UPDATED: Case Studies encourage critical thinking and discussion, and help students synthesize concepts across chapters.