UNIT 1: Big Idea: Developing an Entrepreneurial Mindset
Chapter 1 Importance of Entrepreneurship
Chapter 2 Characteristics of an Entrepreneur
Chapter 3 Being an Intrapreneur
Chapter 4 Social Entrepreneurship
Chapter 5 Managing Risk
UNIT 2: Big Idea: Opportunity Recognition & Market Analysis
Chapter 6 Idea Generation
Chapter 7 Turning Ideas into Opportunities
Chapter 8 Evaluating Opportunities
Chapter 9 Market Research Methods
Chapter 10 Using Data to Make Business Decisions
UNIT 3: Big Idea: Competition
Chapter 11 Entrepreneurship and the Economy
Chapter 12 Supply and Demand
Chapter 13 Direct and Indirect Competition
Chapter 14 EOU and Competitive Pricing
Chapter 15 Establishing a Competitive Advantage
UNIT 4: Big Idea: Delivering Value to Customers
Chapter 16 Identifying a Target Market
Chapter 17 Understanding the Needs of a Customer Segment
Chapter 18 Delivering Value to a Customer Segment
Chapter 19 Communicating Value to Customers
Chapter 20 Attracting and Retaining Customers
UNIT 5: Big Idea: Business Model
Chapter 21 Channels of Distribution
Chapter 22 Identifying Internal Resources
Chapter 23 Determining Operating Activities
Chapter 24 Establishing External Partnerships
Chapter 25 Legal Structures
UNIT 6: Big Idea: Financial & Expense Management
Chapter 26 The Cost of Doing Business
Chapter 27 Expense Management
Chapter 28 Revenue Streams and Sales Projections
Chapter 29 Financing the Business
Chapter 30 Financial Analysis
UNIT 7: Big Idea: Operating the Business
Chapter 31 Managing the Business
Chapter 32 Government Regulations
Chapter 33 Recordkeeping
Chapter 34 Accounting Systems
Chapter 35 Taxes and Your Business
UNIT 8: Big Idea: Growing the Business
Chapter 36 Planning for Business Growth
Chapter 37 Growing Operations
Chapter 38 Recruiting and Training Staff
Chapter 39 Franchising and Licensing
Chapter 40 Exit Strategies
Appendix A: Eva’s Edibles–Sample Business Canvas
Appendix B: Eva’s Edibles–Sample Plan
Appendix C: Glossary
Index
Photo Credits
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