Better Business:
Table of Contents

 

PART I: LOOKING AT THE BUSINESS ENVIRONMENT

  1. Business Basics
  2. Economics
  3. Ethics in Business
  4. Business in a Global Economy
  • Mini Chapter: Business Law

PART II: STARTING AND STRUCTURING A BUSINESS

  1. Small Business and the Entrepreneur
  2. Forms of Business Ownership
  • Mini Chapter: Constructing an Effective Business Plan

PART III: MANAGING A BUSINESS AND EMPLOYEES

  1. Business Management and Organization
  2. Motivation, Leadership, and Teamwork
  3. Human Resources
  4. Online Business and Technology
  5. Production, Operations, and Supply Chain Management
  • Mini Chapter: Business Communications

PART IV: PRINCIPLES OF MARKETING

  1. Marketing and Consumer Behavior
  2. Product Development, Branding, and Pricing Strategies
  3. Promotion and Distribution
  • Mini Chapter: Finding a Job

PART V: PRINCIPLES OF FINANCE

  1. Financing and Accounting for Business Operations
  2. Investment Opportunities in the Securities Market
  • Mini Chapter: Personal Finance

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