Better Business, published by Pearson, introduces the business content students need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages students to come to class prepared to have better conversations. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while mini-chapters focus on key topics in business.
The text is written in an engaging question-and-answer writing style that approaches topics as students do, asking the questions that might pop into a student’s thoughts as they are learning about the content.
The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.
Revel from Pearson is an immersive learning experience that enlivens familiar and respected course content with media interactives and assessments. Revel improves results by empowering students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment.
With Revel, students read and practice in one continuous experience. Interactive content and assessments integrated throughout the narrative provide opportunities for students to explore and apply concepts. And Revel is mobile and user-friendly, so students can learn on the go — anytime, anywhere, on any device.
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